Our 2012 Chicago Auto Show Analysis: An Introduction

Dear Readers,

Over the next few posts, we will look at the 2012 Chicago Auto Show.

You might be wondering, “Wait a minute, I thought this was a sports business blog!”  My answer would be that yeah, actually, you’re right.  But there is a lot we can learn from the different automotive giants present at the nation’s largest car show.  There were many approaches to marketing, public relations, and sponsorship that warrant attention here, and I will be certain to cover them.  Besides, an infinite range of lessons are waiting to be learned from our environs and experiences – it is up to the wise to find their best interpretation and use.

I hope you are well and remember, if you have any questions, send me a quick email at the address on the “About the Author” page.

With kindest regards,

 

Cam Suarez-Bitar

 

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